In my undergrad years at Rensselaer (RPI, http://www.rpi.edu) I was the Green Purchasing Team Leader & Webmaster for a forward thinking group of world changers known as EcoLogic. EcoLogic, at the time, was the RPI chapter of a global movement known as Student Pugwash, USA (SPUSA, http://www.spusa.org/).

In 1995,  EcoLogic was rapidly implementing an aggressive holistic greening program called the Greening of Rensselaer which has since grown and developed into a university wide movement that has saved money, created jobs, reduced cost and is just simply a mindblowing success.

With that experience under your belt your perspective becomes, "Let's change the planet". So now, 16 years later I am involved with Panasonic and this LiHD movement I love so much.

Pure Panasonic is my project in the global perspective of EcoLogic and Student Pugwash, USA using the paradigm of one global company. Once I achieve and share the results of this we are going to compare and contrast with the global competition, notably: Sony, Samsung, and Philips to mention a few.

The point is something we covered in my MultiDisciplinary Design Minor: Lifecycle product management is the way we will eventually stop overflowing landfills and start managing the precious few materials that we are overmining and overpolluting our planet through ruthless, short sighted capitalistic greed.

Is Panasonic the only company doing something on a global scale? I'm sure the quick answer is no, but who else is doing as much? Who is doing more? Who is not doing anything? All will be revealed right here in the coming months.

Pure Panasonic: An EcoLogic Project on eco ideas for life.